The Case: Two Names, a Single Suspect
When you type “short tv” into an app store, you are met with a crowd of lookalikes, a Chinese studio’s press history and, somewhere in the middle, a hit app going by the name ShortMax. The case this file sets out to untangle is exactly that tangle. In simple terms, the working hypothesis says that the short drama online ShortTV brand announced by a Chinese producer for the US, Canada and Australia and the app sold today as ShortMax are one and the same. Strong as the theory is, it is not proven, since no official rename announcement has turned up. So we will walk through the public records one clue at a time instead of taking anyone’s word for it. Each piece of evidence is small on its own, and the weight comes from how neatly they line up. By the finish you should be able to judge the claim yourself and, more usefully, avoid installing the wrong short tv drama app.
First Clue: The Package Name on Android
A package name, a fixed internal ID, comes with every Android app, and it seldom changes even when the storefront title does. The Google Play listing for ShortMax uses the package live.shorttv.apps. For a brand called ShortMax, this is an odd choice, unless the app began under another name. The package ID is usually chosen at the very beginning, before marketing settles on a final title. A package that spells out “shorttv” is therefore the kind of fingerprint that survives a rebrand. Anyone can confirm this clue in seconds, since the ID also shows up in the web address of the Play listing. By itself, though, a package name only suggests a history; it does not document one.
Second Clue: The Entity on Record
The second clue is found in the fine print of both app stores. ShortMax’s seller on the App Store is SHORTTV LIMITED. Google Play lists the developer as SHORTMAX LIMITED, yet the legal entity behind it is again SHORTTV LIMITED, listing an address in the Mong Kok district of Hong Kong. Hong Kong law also governs the company’s terms of service. Across app publishing, it is a familiar pattern for a studio to rename its consumer product while keeping the original company name. Although it does not prove the brands are the same, it places ShortTV’s name on the contract you accept when you pay for ShortMax.
Third Clue: The Launch Month
The third thread concerns timing. ShortTV’s launch is dated to September 2023 in Baidu’s encyclopedia entry. ShortMax appeared that very month, with Google Play listing September 3, 2023 and the App Store giving September 11, 2023. A single product that launched once and later traded under a new name explains the overlap more simply. Near-identical names on two unrelated brands debuting within the same few weeks would be a striking coincidence. Only a few months after that launch, in January 2024, China Daily was still calling Jiuzhou’s English-market app ShortTV. Even so, a shared month is circumstantial, so it matters mainly in combination with the other clues.
Clue Four: The Web Domain Redirect
The fourth clue is the easiest to verify, because it happens in your browser. As of September 2026, visiting shortmax.com triggers a permanent 301 redirect to shorttv.live. Web browsing of the same dramas the app streams is offered on that destination site. A permanent redirect is not an accident of search results but a deliberate server setting. The redirect ties both names to one operator, since companies normally point a domain only at property they control. Although nobody has written it down in a press release, this is the closest thing in this file to a signed statement.
The Fifth Clue: The Copyright Notice
A page footer is the final piece of evidence. Copyright lines tend to name the entity that actually owns the content and the site. One ShortMax page on the shorttv.live site carries the line “© 2024 SHORTTV LIMITED”. The pattern is hard to read any other way once this is taken together with the package name, the seller, the launch month and the redirect. Even so, careful readers should treat the rename as likely but unconfirmed. The company may describe its brands differently in the future, and an official announcement of a switch from ShortTV to ShortMax could not be found.
Who Is Behind It: Jiuzhou Culture
Behind the ShortTV name is Jiuzhou Culture, a Chinese short-drama producer. Two overseas apps were launched by Jiuzhou, according to a January 2024 report in China Daily: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. Per that same report, Jiuzhou had made more than 600 mini-dramas for overseas markets. About 80% were dubbed adaptations of Chinese productions, and the remaining 20% were original shoots made overseas. Each 70-episode short series cost, by the company’s figures, $100,000 to $150,000. This blend is why the catalog holds both dubbed Chinese stories and locally shot originals. Over 50,000 dramas in 19 languages is what ShortMax’s own listing now claims, a company figure that has not been independently audited. Read those numbers as a snapshot rather than a current tally, since they date from early 2024. The ownership trail through SHORTTV LIMITED is what connects this studio to the ShortMax brand you see in stores today.
The Look-Alike Apps Problem
Here the case gets messier, because the short tv name is not protected in app store search. Several unrelated developers publish apps with nearly identical titles, and none of them is connected to Jiuzhou or ShortMax. Most people never look at the developer field, and that is the only place the differences show up. One of these can easily end up installed instead by someone looking for a shorts app from the ShortTV team. Developer names as recorded in the store listings are listed in the table as of September 2026. Regard the developer name, not the icon or title, as the real ID.
| App name in store | Developer or seller | Available on | Installs recorded | Connection to Jiuzhou’s ShortTV |
|---|---|---|---|---|
| ShortMax (package live.shorttv.apps) | SHORTTV LIMITED, Hong Kong | Android and iOS | 100M+ in Google Play | Likely the same app; the rename is unconfirmed |
| ShortTV: Watch Drama Shorts | HUNG LAM INVESTMENT AND CONSTRUCTION JSC | Android | 1M+ | No connection |
| Short TV – Drama & Shorts | BullFX | Android | Not recorded | No connection |
| Shortv | Instant Shadow Limited | iOS | Not recorded | Unrelated |
How Much It Costs
Because ShortTV and ShortMax appear to be one product, pricing follows the ShortMax listing. As of September 2026, the Weekly Pass Pro in the US App Store is priced at about $19.99 per week, while a cheaper tier costs about $9.99. Monthly or annual plans could not be verified, since the US store lists only weekly passes. Prices vary by country, platform and promotion, and one-time purchases run from about $3.49 to $24.99. Under the terms, passes renew automatically 24 hours before they expire, and refunds are refused unless the service is unusable because of ShortMax. Its “free trial” wording confused some users, as the developer’s own replies on Google Play admit. Episodes costing up to 60 coins without clear pricing up front are also a complaint from App Store reviewers. Deleting the app does not stop the billing; cancellation takes place in the App Store or Google Play subscription settings.
Before Installing: A Quick Checklist
Most mix-ups can be prevented by a few checks that take less than a minute. You want to confirm that you are getting the Jiuzhou-linked app and not a look-alike. Before starting a short series you cannot afford to finish, it also helps you spot the pricing traps. None of these steps requires special tools, only the store page itself. Because they are unofficial and risky, avoid any site offering modded versions or “unlimited coins”. This list is worth going through before you tap install.
- Confirm the developer or seller shows SHORTTV LIMITED or SHORTMAX LIMITED.
- Verify that the Google Play install count shows 100M+.
- To check current weekly pass prices in your country, read the in-app purchase list.
- Note that passes keep renewing automatically until you cancel in your store settings.
- Pass on any app whose developer name matches none of the above, however similar the title.
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